Naturaleza is a small family company founded in 1993 in the city of Cochabamba, central Bolivia. Naturaleza arises from the difficulty of marketing and preservation of fresh fruit grown in the area.
To avoid difficulties that occur in periods of "off season" they began thinking about the dehydration of the fruit. Today, Naturaleza produces infusions of either conventional or biological fruits. In addition, it also produces the essential oil "pineapple" (ananas sativus) investing Altromercato by the line Natyr.
The company works with the specific purpose of eco-development, undertake cost-effective and protecting a healthy environmental and socio-cultural context. Naturaleza is, in fact, the first Bolivian company to obtain the "green seal", the brand more rigorous in terms of biological products, as it certifies respect for ecological and social parameters.